The International Jewellery London team took over the ground floor of London’s prestigious Goldsmiths’ Centre on June 15 to host two special masterclasses: The Exhibitor Masterclass and The Designer Support Programme.
All the brands, Industries and Designer-makers presenting at this year’s IJL were invited to Meet our day of Educational Talks. Both Meetings were designed to offer essential advice, top tips, marketing support and confidence to help exhibitors make the most of their time and financial investment in IJL.
The morning session – the Exhibitor Masterclass – was a crash course in making the most of the IJL Exhibitor Hub, accessing our free marketing support and working with the trade media. Invitee Members are from Retail Sales Expert and Consultant, Jo Henderson, IJL Marketing Manager, Sarah Kitley-Spencer and Siobhan Holt, Deputy Editor of Retail Jeweller Magazine.
Jo Henderson (left), Sarah Kitley-Spencer (top right) and Laura Heather deliver some helpful advice for IJL 2017 exhibitors
The extensive IJL team were also on-hand to describe show logistics, security and our prestigious Diamond Club.
The Exhibitor Masterclass was followed in the afternoon by the Designer Support Programme, targeted specifically at the emerging designer brands and designer-makers showcasing their jewellery at this year’s show.
Jo Henderson shared her knowledge alongside the NAJ’s Lindsey Straughton and jewellery industry consultant Aldyth Crowther. All three have experience across the trade, both at the heart of retail businesses and as jewellery industry insiders across the media, trade events and emerging trends.
By the end of the afternoon, designers had managed to settle some of their pre-show nerves in favour of excitement. Plus, They shared some insider tips on making your stand look as eye-catching as possible to passing buyers.